Tourist Town is so much more than just a website builder or "platform", it is a destination management and marekting system like no other with the ability to share data seamlessly among networked websites, across all levels of tourism.
Tourist Town is so much more than just a website builder or "platform", it's a destination management and marekting system like no other, with the ability to share data seamlessly among networked websites, across all levels of tourism.
For many, creating a competive tourism region that has a collective brand message, while maintaining all of the unique qualities of each destination within the region, is extremely challenging. This can often be a barrier to a destination's success.
With the Tourist Town platform, destinations within the broader destination can still promote their brand and all of their assets, while contributing to the region's branded websites.
Managing tourism content in one central place provides an inclusive and efficient process for tourism destination managers, marketers and operators.
Because one person can't possibly be responsible for all that information.
Tourist Town allows content to be collected from multiple contributors, organized, and then shared across an unlimited number of related websites.
Websites are easily created for all levels of tourism using shared content in an asset bank and are developed through custom templates allowing for a variety of website styles.
Administrators decide if they want to allow contributors to manage content, or manage the content in-house.
Don't start from scratch every time a new website is needed.
New websites are easily created, managed and automatically integrated through one login, in one location.
A Real Example
Take this example of Port Elgin
in Saugeen Shores, Bruce County, ON.
All of these websites share the same information. When the region administrator or tourism operator updates content, it simultaneously updates the BIA, Community, Municipal and County tourism websites.
It also updates content on specialty websites, in this case; golf, wedding and a passport program.
No matter which website your potential tourist lands on, the information is current and consistent, as it should be!
Visitors use the web for planning more than any other tool.
Information needs to be at their fingertips, and it needs to be accurate - or they will start looking somewhere else.
Visitors love to see enticing images and motivating
stories, but when they want to book their trip, can
they easily find the information? Is it consistent,
Managing all of your information in one place
and sharing that same information to all of the
places it needs to go is the best way to promote
and market your tourist destination online.
Use special features like 'What's Nearby' to encourage
visitors to go off the beaten path and experience less-visited or "hidden gem" attractions. Promote tourism spending by showing nearby places to shop, eat and stay.
"The Tourist Town platform allows us to promote at a regional level while still maintaining the uniqueness of our own community."
Municipality of Kincardine, ON